Studio News

The Third Floor and The Imaginarium Studios Launch Joint Services at Trilith Studios in Atlanta

12.01.2021 — Categories: , , ,


ATLANTA, GA (NOVEMBER 30, 2021) – Motion capture and performance capture/virtual production studio THE IMAGINARIUM STUDIOS, known for its cutting-edge work within Film, TV, and Games, and preeminent global visualization studio THE THIRD FLOOR announced today new world-class visualization and motion capture services from Atlanta’s international filmmaking hub TRILITH STUDIOS. The strategic alliance sees best-in-class motion capture and visualization services from the two industry leaders now accessible to clients under one roof, in a unified production setting. Among the many projects both companies have collaborated on is the recent box office hit Venom: Let There Be Carnage, directed by The Imaginarium Studio’s Founder Andy Serkis.

Andy Serkis said, “I couldn’t be prouder of all the team at The Imaginarium Studios aligning with the hugely talented people at The Third Floor and I know The Imaginarium Studios, along with The Third Floor, are in good hands at Trilith Studios!”

“It’s a huge honour to work alongside the top actors and performance capture teams at The Imaginarium Studios,” said Lauren Moore, Chief of Staff, The Third Floor, Inc. “Our companies have worked jointly through the years – harking back to projects such as Avengers: Age of Ultron, to bring motion capture and visualization synergies that help clients advance their creativity and technical production. This alliance further enhances the long-standing visualization and virtual production services and team presence we have day to day at Trilith, which we recently also expanded with our new Trilith-based Atlanta Tech Hub.”

Imaginarium Studio’s CEO Matthew Brown noted, “Working in tandem with our friends at The Third Floor will create a seamless experience for our clients. Expanding our footprint to North America will serve to strengthen what we at The Imaginarium Studios offer, and open the door to even more opportunities for productions using our services worldwide. This announcement is a giant leap for The Imaginarium Studios, and for motion capture.”

Frank Patterson, President and CEO of Trilith Studios, noted, “These are the kinds of best-in-class companies our productions look to for performance capture and pre-visualization. We are excited to have Imaginarium Studios and The Third Floor join our Creative Technologies District as we continue to grow our ecosystem of thought-leading companies at Trilith Studios.” 

About The Imaginarium Studios

THE IMAGINARIUM STUDIOS are world-class performance capture and virtual production specialists with facilities in London’s historic Ealing Studios, and a new home at Trilith Studios in Atlanta, USA.

The Studio was founded by world-renowned actor and director Andy Serkis who revolutionized the performance capture industry. He did this by bringing the performance of the actor together with technology in a way that had never been seen before. The Imaginarium Studios is globally renowned for continuing this visionary approach. “From the outset, The Imaginarium Studios has always been about leading creatively, specifically concerned with the future of storytelling… delivering solutions for whatever a project demands.” – Andy Serkis

The Studio itself has gone from strength to strength and its portfolio now includes major tentpole movies, television shows, and games.

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About The Third Floor

THE THIRD FLOOR is the world’s leading visualization studio dedicated to supporting the production of the next-generation film, television, streaming, immersive and themed content. Working hand in hand with directors and key crew, the company helps create compelling visuals by using the virtual world to explore ideas, develop plans and gain efficiencies during the entire creative process.

Since its founding in 2004, THE THIRD FLOOR has contributed to breakthrough projects from Avatar to Avengers: Endgame to The Mandalorian.  Recent credits include Shang-Chi and the Legend of the Ten Rings, Dune, Eternals, Godzilla vs. Kong and Black Widow, as well as series such as Loki, WandaVision, Shadow & Bone, Watchmen and Game of Thrones and projects across commercial advertising, interactive media, themed attractions and video games.  THE THIRD FLOOR has received five Emmy Awards, multiple Visual Effects Society (VES) awards, a Lumiere Award and a Clio.

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About Trilith Studios

Trilith Studios is one of the largest purpose-built movie studios in North America with an emphasis on world-class facilities, state-of-the-art technology and premium content. It is home to blockbuster films and independent shows like Avengers: Endgame, Zombieland: Double Tap, WandaVision, The Suicide Squad and Moon and Me. Set across 700 acres, Trilith Studios has more than one million square feet of production facilities, including a first-of-its-kind virtual LED stage that offers the highest quality production values in the industry, 24 premium sound stages, construction workshops, costume shops, virtual production technologies, and an extensive 400-acre backlot.

Trilith Studios is a one-stop-shop for producers with more than 40 production vendors onsite, including Technicolor, MBS Equipment Company, SGPS/ShowRig, Herc Rentals, SmartPost and The Third Floor. The studio recently added 75,000 square feet of stages equipped for virtual production technologies and will soon add a Creative Office Centre to house content and technology companies.

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