[The Third Floor's passion for design, storytelling and camera choreography is unparalleled.] Richard W. Taylor II, DGA, Cinematic Director Electronic Arts Los Angeles

JAN 7, 2008

After artists Joshua Wassung and Brian Weaver returned from a scouting mission to Israel, The Third Floor kicked off an epic feature film based on the Bible. For the project, The Third Floor has annexed additional space on the 9th floor of our art-deco building to accommodate storyboard artists and an editorial suite. The team is thrilled to be collaborating with the amazing concept designers from Weta in New Zealand to bring the best-selling book of all time to life!

FEB 4, 2008

The Third Floor dispatches two more artists to join Eric Carney’s team on Robert Zemekis’ A Christmas Carol.

FEB 5, 2008

Chris Edwards, CEO & President of The Third Floor, is featured in Part 1 of VFX World’s online series entitled The Digital Eye: Dissecting A Previs Roundtable. Visit this website to read the full article or DOWNLOAD A PDF.

http://vfxworld.com/?atype=articles&id=3527

SEPT 23, 2008

The Third Floor is approached to do a presentation on “Real-Time Previs” at the Visual Effects Society. Along with our good friends at Xsens Moven, The Third Floor demonstrated how Motion Capture can improve the previs work flow.

FEB 1, 2008

The Third Floor is excited to announce the purchase and implementation of a Moven motion capture suit. This motion capture technology will allow for an even greater level of character realism in our previs, and we’re thrilled to begin integrating it into our process.

OCT 4, 2008

The Third Floor is asked to participate in the 5D: The Future of Immersive Design conference in Long Beach, CA. Visit this website to read the full article.

http://www.5dconference.com/about.php

NOV 29, 2007

After the success of Beowulf, Eric Carney, original founder and CFO of The Third Floor, is personally requested by ImageMovers Digital to help in the creation of the newest Robert Zemekis 3-D phenomenon A Christmas Carol.

JAN 1, 2008

The Third Floor is asked to help flesh out the unique characters and environments in Troy Nixey’s latest project in the form of a pitch reel for Walden Media.

OCT 29, 2007

The Third Floor is asked to provide artists to work on the post-vis for Prince Caspian. A combination of roto-work, compositing, and tracking keeps our artists busy for several weeks. Visit this website to view the latest trailer.

http://www.narniaweb.com/news.asp?id=1355&dl=14478175

OCT 29, 2007

The Third Floor is asked to provide artists to work on the post-vis for Prince Caspian. A combination of roto-work, compositing, and tracking keeps our artists busy for several weeks.

OCT 29, 2007

President & CEO Chris Edwards is asked to present at the American Society of Cinematographers (ASC). Chris joined fellow presenters Ron Frankel of Proof, and David Morin of AutoDesk in an effort to encourage synergy between Previsualization Teams and Cinematographers.

OCT 15, 2007

The Third Floor begins work on Walden Media’s Lotus Caves, the directorial debut of friend and collaborator Rpin Suwannath.

OCT 8, 2007

The Third Floor joins forces with Just Cause Productions to develop the cinematic sequences for CAPCOM’s groundbreaking Resident Evil 5 game.

SEPT 14, 2007

A long-time friend of The Third Floor, Previs Supervisor Rpin Suwannath discusses his previs process for The Chronicles and Narnia: Prince Caspian in his month’s edition of VFX Worlds "The Digital Eye." Visit this website to view the latest trailer.

http://www.vfxworld.com/?sa=adv&code=319b255d&atype=articles&id=3399

AUG 27, 2007

The Third Floor is thrilled to announce that our artists have been requested for JJ Abrams’ newest directorial project.

AUG 16, 2007

Our 2nd Annual Open House is a success! Thanks to all who stopped by to see our new space and to celebrate with us. We’re so grateful to have you all as friends and clients!

JULY 27, 2007

After being tapped by JJ Abrams’ production company to work on the super-secret “Cloverfield” trailer, (as seen in front of Transformers); The Third Floor delivered previs for the entire feature — coming soon (01-18-08?) to a theatre near you!

JULY 3, 2007

After finishing previs on The Chronicles of Narnia: Prince Caspian, Third Floor artists joined the team on the third installment in the series, The Voyage of the Dawn Treader.

JULY 1, 2007

The Third Floor has moved! After experiencing continued growth, we have settled into our new space on the 10th floor of our Art Deco office building. We’ve been told the view from our balcony is one of the best in the city!

JUNE 11, 2007

The Third Floor is excited to be cast as the previsualization team on the next M. Night Shyamalan thriller, The Happening.

MAY 9, 2007

After spending 10 months developing previz sequences for Walden Media’s upcoming Chronicles of Narnia sequel, Prince Caspian, Third Floor artists have wrapped in time to join the team on the third film in the series, Voyage of the Dawn Treader.

MAY 8, 2007

Construction Begins! After experiencing continued growth, The Third Floor is moving to a larger office/studio space. Move dates are scheduled for the first week of June. Stay tuned for more information!

APR 30, 2007

The Third Floor is thrilled to announce it has been selected to previsualize the exciting battle sequences for the new Untitled Bryan Singer / Tom Cruise feature.

APR 23, 2007

Two Third Floor artists begin working on the newest Walden Media live-action feature Tortoise and Hippo, creating new characters and setting up the previsualization environments and sequences.

MAR 12, 2007

The Third Floor is tapped to previzualize a pitch trailer for a ground-breaking new feature tackling the Bible — from Creation to the Apocalypse - featuring Heaven and Hell environments never before seen on the big screen.

FEB 27, 2007

After spending months previsualizing sequences for Disney’s upcoming Pirates of the Caribbean 3: At World’s End, another Third Floor artist lends his expertise to the team at James Cameron’s Avatar.

FEB 12, 2007

The Third Floor is excited to be cast as the previsualization team on the newest Eddie Murphy vehicle, Starship Dave, for 20th Century Fox.

FEB 1, 2007

Our first-ever music video! After working with director enclave Smuggler on various commercial projects, Third Floor founder Chris Edwards worked closely with director Jonnie Ross and Smuggler to previsualize the high-concept music video for indie rock group Muse’s Invincible.

JAN 8, 2007

Two Third Floor artists join the highly-anticipated and latest feature to come from the mind of James Cameron — Avatar. Joining a team of highly-skilled visual effects artists, our two veterans will get a chance to help create never-before seen effects, characters, and worlds of fantasy.

SEPT 25, 2009

The Third Floor celebrates our 4th Annual Open House with the biggest turnout ever! Thank you to our guests for coming out and seeing all of our hard work from the past year. Pictures to follow shortly. See you next year!

SEPT 18, 2009

CEO Chris Edwards is a guest speaker at the Spark Animation Festival in Vancouver.

AUG 1, 2009

Digital Day at the DGA Demo- CEO Chris Edwards presented on the challenges of directing in the interactive arena alongside veteran Director and Video Game Designer Richard Taylor.

AUG 1, 2009

The short film Ring of Gundam is released to celebrate Gundam’s 30th Anniversary. We were fortunate to again work with our good friends at Robot to help launch this newest addition to the Gundam franchise.

JUL 6, 2009

The Third Floor begins work on Rob Cohen’s exciting new project Medieval.

MAY 8, 2009

Star Trek is released in theatres bringing in $258M in Box Office totals over the summer. The Third Floor was thrilled to previs the opening battle sequence. We’d like to thank Bad Robot and Paramount for allowing us to work on such a great project.

MAY 1, 2009

X-Men Origins: Wolverine is released in theatres nationwide and proves that the X-Men franchise is not slowing down! The Third Floor is proud to have helped Fox Studios bring this exciting project to life.

FEB 2, 2009

The Third Floor begins work on the next installment of the Iron Man franchise Iron Man 2.

JAN 31, 2008

The Third Floor is mentioned in the StudioDaily article covering the technical steps behind the making of Cloverfield. Visit this website to read the full article or DOWNLOAD A PDF.

http://www.studiodaily.com/main/technique/tprojects/9017.html

JAN 9, 2008

The Third Floor is mentioned in the Hollywood Reporter! The article covers the film Cloverfield, its box office projections, and the making of the film from previs to production. Visit this website to read the full article or DOWNLOAD A PDF.

http://www.hollywoodreporter.com/hr/content_display/news/e3ic57162ccf8c18bbfffe7bc68a869b66e

DEC 16, 2009

CEO Chris Edwards is a guest speaker at SIGGRAPH Asia in Yokohama, Japan.

DEC 7, 2009

The Third Floor is proud to be working with Method Studios on two AT&T commercials for the upcoming Winter Olympic Games airing on NBC February 12—28, 2010.

DEC 16, 2009

The Third Floor concludes all major previs and post-vis operations on IRON MAN 2 for Marvel Studios. Here’s a look at the new trailer:

http://www.apple.com/trailers/paramount/ironman/

NOV 9, 2009

Previs begins on a new feature film, THE SMURFS directed by Raja Gosnell — set for release July 2011.

NOV 23, 2009

The Third Floor provides motion capture and visualization services as part of a contestant challenge on VH1’s "Scream Queens".

DEC 13, 2009

The owners and employees of The Third Floor celebrate a successful 2009 with a holiday party at Café Santorini in Pasadena.

DEC 16, 2009

Check out the second trailer for Disney’s ALICE IN WONDERLAND, for which The Third Floor provided previs services:

http://www.youtube.com/watch?v=RTl5sDJjfsE&feature=player_embedded

NOV 30, 2009

Work begins on BATTLESHIP directed by Peter Berg — set for release August 2011.

DEC 1, 2009

The Third Floor thanks Glenn Derry for bringing us on board an exciting new pitch project in development at Warner Brothers.

DEC 18, 2009

James Cameron’s AVATAR is released. A team of Third Floor artists was integral to the creation of Avatar from the beginning of 3D environment building to supporting Cameron throughout the virtual production process:

http://www.awn.com/news/motion-graphics/third-floor-aids-avatar/

NOV 6, 2009

Disney releases A CHRISTMAS CAROL, on which The Third Floor artists spent over a year working with Academy Award winning director Robert Zemeckis.

JAN 14, 2010

The Third Floor Turns to StudioGPU MachStudio Pro to Streamline Digital Previsualization.

http://www.vizworld.com/2010/01/floor-turns-studiogpu-machstudio-pro/#more-10883

FEB 1, 2010

MachStudio Pro highlighted in 3D World Magazine’s “Renderers: a guide for the perplexed” article with expert opinion given by The Third Floor CEO Chris Edwards

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JAN 15, 2010

The Third Floor was honored to be visited by ‘Fuji TV’ from Japan through UCLA’s Media Training Seminar 2009. Read more about their visit to our studios here

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FEB 4, 2010

Congratulations to the Academy Award nominated “Avatar” for your groundbreaking achievements and 9 nominations for:

Best Picture

Art Direction

Cinematography

Best Director for James Cameron

Film Editing

Music

Sound Editing

Sound Mixing

Visual Effects

It was a pleasure working with you and we wish you the best of luck on Sunday, March 7th!!

FEB 4, 2010

The Third Floor would like to congratulate JJ Abrams and the entire “Star Trek” crew for your Academy Award Nominations for:

Sound Editing

Sound Mixing

Visual Effects

It was a pleasure working with you and we wish you the best of luck on Sunday, March 7th!!

MAR 29, 2010

The Third Floor would like to thank Raja Gosnell and the entire “The Smurfs” team as previs for the July 2011 release comes to a wrap.

MAR 22, 2010

Congratulations to ‘Alice in Wonderland’ and Tim Burton for dominating the #1 spot at the Box Office for three consecutive weeks.

MAY 3, 2010

"Inside The Third Floor"-A behind the scenes look at the previz work for Star Wars, Cloverfield, Prince Caspian, Lair and Lost Odyssey originally posted on CGChannel.com.

http://www.cgchannel.com/2010/04/inside-the-third-floor/

MAY 31, 2010

Disney’s 3D phenom "Alice in Wonderland" has become the sixth movie to cross $1 billion in worldwide box office and the first spring release to do so.

http://www.hollywoodreporter.com/hr/content_display/news/e3i653c072dd63127c843933703067c74d6

MAY 15, 2010

Third Floor featured or mentioned in “American Cinematographer” May 2010 “Iron Man 2” issue.

http://www.ascmag.com/ac_magazine/May2010/IronMan2/page1.php

AUG 17, 2010

Watch The Third Floor and Xsens collaborate on a motion capture shoot for an episode of VH1’s “Scream Queens 2”. Ten aspiring actresses will have the chance to win a breakthrough role in "Saw 3D," the next film in Lionsgate’s "Saw" horror franchise.

http://www.vh1.com/video/scream-queens-2/full-episodes/episode-3/1645804/playlist.jhtml

JULY 31, 2010

The Third Floor has been featured in the August issue of 3D World Magazine.

“From storyboard to silver screen-Discover how movie production is changing today‘s VFX pipeline as we track the development of a big-screen blockbuster.”